Find your direction. Take your first action.
My Personal Pivot
My transition from 25+ years of corporate marketing to a floristry business has been a gradual yet intentional pivot that marks an important phase in my life.
Through my flower workshops, I met numerous people, both young and old, all frequently asking me these questions : “How did you make this change happen?”, “How did you know this was your thing?”
Many conversations about this topic would fill the flower studio. And it got me thinking - perhaps I can write about how anyone can proactively orchestrate and lead such a change.
My Personal Pivot : Module 1 Finding Your Direction is the program I wish I'd had when I was making my transition. It's a “self-reflection workbook + 1:1 personal mentoring” program designed to help you find YOUR direction—whether that's a career change, a passion project, or simply finding a perfect hobby for yourself.
If you've been feeling some version of 'something's got to change' lately, you're in the right place. Change is a critical life skill and to do it successfully, you must understand what really matters to you and how you can afford the necessary time and effort to make it happen.
I am here to share my methods and impart every small and big ideas and wisdom that I’ve accummulated.
Let’s start this pivot jourmey.
When I left my corporate job, my employer provided a 4,000€ career consulting package
that only advised about other similar corporate jobs.
Even though I struggled to find a spark, they could not advise me to pivot, think differently
or look first inside myself to find the right direction first.
My Personal Pivot is a guide that I wish I had then to gently guide and encourage me.
Let’s find the change that is right for you, at a price that doesn’t scare you.
WHO THIS IS FOR
You're in the right place if:
You're successful on paper but feel something's missing
You're curious about a new direction but scared to explore it
You want clarity on which direction to go so you can focus
Or some priority out of 48 different ideas you have
You want discipline to mobilize your thoughts rather than just worry
And to be able to consistently push until there is a result, a learning.
You won’t need this program, at least right now, if:
You feel very secure and content in your current place and you are confident that this security is guaranteed for at least 5 years.
Why I think this can help you
What blocks us is usually our own mental blocks
For years, I thought that being a floral artist could never sustain my family. Or that, to be in floral business, I must have my retail space and speak fluent Dutch. But these were just my own limiting thoughts.
Still what kept me going was my love for flowers
Not everyone will or can turn one’s passion into a paying job. But if you can do this, you will have an unfair advantage because no matter what the challenges are, you will want to keep trying again and again with much stronger resilience because of your love and passion.
The importance of bridge years
It takes time to find your direction and realize your mental blocks. The bridge years that you build to pivot gradually can provide some time for experiments while letting you continue to support yourself economically. The slow pivot can remove risk factors.
But even then, you need to find a creative breakthrough
Setting a viable business strategy is a necessary key step at some point. I got lost because I thought that I had to find a business model within the existing floral business examples only. But then I started to draft my own, unique business plan from scratch, - I guess this was my moment of first principles thinking - and only then I had real ideas and solutions that were authentic to me..
Guidance From Someone Who’s Done It
Change is hard and scary. But not changing when you want to is a recipe for future mental health hazard. The world demands that we all change-manage our individual growth, career, and happiness. I am here to share EVERYTHING that I know from my own experience.
So - we are ready when You are.
Introducing My Personal Pivot Program
It starts with this digital booklet.
But the real fun starts when you write down your thoughts.
And then discuss the results and your insights during our 1 : 1 online transition mentoring.
The aim is to have clarity on direction and understand the type of change that is right for you.
It is important that you take this as a learning that you can utilize repeatedly in the future. Many more pivots will be required of you. Having done it this way, with structure and guidance, will make it increasingly easier for you to pivot again whenever you need to.
Module 2 will cover Action Plans methodically. This is for making plans on things you actually have never done before. How does one plan something that one has never done? Well, that’s an inevitable part of pivoting, isn’t it? And that’s we are prepariing this to be launched in December!
Testimonial From Marina (41, Corporate professional exploring interior design)
“Loved this experience! The flow worked perfectly for me - the deep, progressively layered questions at the start drew out thoughts and memories I’d almost forgotten. It was a very enriching process, and some prompts took me several days to reflect on. The practical questions that came later helped put my “big dream” in context and showed me that working towards it is doable within my current lifestyle.
By the end of the booklet, I had a clear, realistic direction in my head. The in-person session with Sujin gave me extra confidence, and her practical ideas for next steps inspired me to take action. After the session, I felt energised - like I’d grown wings. Following Sujin’s advice, I seized the momentum and took my first step. I know change won’t happen overnight, but as Sujin writes in her booklet, “the seeds of pivot have been planted.”
Testimonial From Sue (47, Senior executive narrowing down on the next big step)
“As someone with clear goals on a daily basis, I was at first skeptical that I’d be getting much new insights, but I was wrong.
After the Personal Pivot, I am fully accepting what’s in my core : I am someone who needs aesthetically beautiful environment to live in (= very nice house). I also take immense enjoyment from belonging to high prestige educational institutions (= programs in LSE and/or Harvard). I have always been this type of a person but so far, I was rather hesitant to openly admit this.
It’s refreshing to have clarity about the kind of person I am and to chase my goals without any shame or hesitation. Spending time on this program helped me break a shell that I’ve kept for a long time.
Testimonial From Irene (29, Professional, considering career shift)
“The Self-Reflection Workbook is more than just a workbook — it’s like having a gentle, honest conversation with yourself about where you are and where you truly want to go.
What I appreciated most is how practical yet deeply reflective it is. Instead of throwing big motivational quotes at you, it guides you through clear exercises that help uncover what actually matters — your values, your habits, your environment, and your sense of purpose.
Each section builds naturally on the next, moving from self-awareness to intention and finally to action. I especially liked the prompts about identifying patterns that hold you back and the visualization exercises for imagining your “aligned life.”
It’s not an overnight fix, but if you take the time to work through it honestly, you’ll walk away with a clearer sense of direction, grounded goals, and a renewed belief that change is possible.
✨ A thoughtful and empowering guide for anyone who feels stuck, restless, or simply ready to live with more purpose
3-Step Process to Solidify Your Pivot
PDF Workbook is to excavate the deeper “you” through reflection, expression and calibration
1:1 Mentoring is to talk it out and add clarity and advice while confirming assumptions
Email access to me will be open for 60 days. I am there to advise and guide.
Step 1 : Explore with the Self-Reflection Workbook
📬 Honestly answer these deeply personal questions to unlock your inner self
✍️ Spend some time to go through it over a week or two completing it thoughtfully .
This is an exciting adventure to explore YOU - and find all the joys, dreams and ambitions that truly matter to you.
Not the socially correct version of what you should want. But the things that you must someday do, in order not to regret one day in the future. That thing you’ve always wanted to do but somehow postponed repeatedly.
For the printed version of the workshop (pictured here) please order separately especially if you are someone who enjoy handwriting when it comes to thoughtful amd reflective writing time.
Stay open-minded, optimistic but realistic. Come back to the workbook again if you haven’t finished it in one go.
Great quality printed booklet for those who would like a real journal-like experience. After purchase, it will be delivered internationally. Please give it 5-7 days until arrival.
Step 2 : Talk it out with me in our 1:1 Session
(This can be done anytime after you’ve completed the workbook and before 8 weeks since your purchase)
🗓️ Book your session when you are ready. You can always come here to book after you’ve completed the workbook.
💬 60-minute video call (just you and me) We'll discuss what you discovered, what surprised you, and what concrete first step makes sense FOR YOU. This isn't generic advice session —it's tailored to your situation, constraints, and timeline.
Let me hear you out and give you some direction and tips. I can especially help if you are
Unsure between several choices of activities to pursue
Not clear about the first few actions to take or find the right starting point
Someone who struggle with follow-through and actual action-taking
Step 3 : You will have open access to me via email for 60 days
📧 Email follow-up and advice request whenever you need it
After our 1:1 session and concrete next steps, you can still reach out and share your progress. Or your challenges. I will be there to advise you, guide you and share tips for 60 days. .
“My Personal Pivot” is perfect for winter
Two reasons.
1. Because winter is pivot season. In the Netherlands, November through January are dark, cold, introspective months. The garden is dormant. The fields are resting. Nature isn't producing—it's conserving energy and preparing for spring. This is exactly when we should reflect, plan, and pivot as well.
2. Because I can give it my full attention. Spring through fall, I'm running around busy with flower workshops, visiting Dutch gardens, and tending to all those excited to learn and enjoy flowers. I mean, that's my primary work—gardens and flowers. But in winter, when the gardens are closed and flower-picking pause, I have capacity for deeper 1:1 work to dig into this important topic of how we will change, transition and pivot so that we can become the person we’ve always wanted to. .
About Me - Sujin Kim
Born in Seoul, Korea.
After university, I found my career blooming in advertising field in Seoul.
Work then took me to Hong Kong and Singpore where my int’l career started.
My long time client Philips offered me to join the head office and I moved to NL in 2013.
Worked as Marketing Director until early 2022. By then my pivot has started already.
I started designing florals with fervor from 2020 and kept practicing for years without fail.
I gradually decreased my marketing work to freelance projects and gained flexibility
Simultaneously I expanded my floristry from hobby to side hustle to a business.
I learned to use dozens of platforms & apps as I needed to do everything DIY.
I am a 53 year old solo-preneur who has transitioned thoughtfully, strategically and seamlessly to my dream job as a floral artist while continuing to provide for my family.
And now, I feel fulfilled, grateful and excited that I can share my ways to help you.
FREQUENTLY ASKED QUESTIONS
Q: Is this like therapy? A: No. This isn't therapy or coaching for mental health. It's life direction guidance for people who are functional but feeling stuck or curious about change.
Q: What if I don't know what I want to pivot TO yet? A: Perfect—that's exactly who this is for. The workbook helps you discover what you're drawn to. You don't need to know the destination; you just need to want to find it.
Q: I'm really busy. How much time does this take? A: Really, this depends on individual working style. For some, 3+ hours for workbook + 60 min session + reading follow-up email. Total: ~5 hours over 2-4 weeks which is an efficient case. Some people genuinely enjoy taking the time to fish out some long-forgotten memories. I’ve seen people mull over the questions and have calls with their moms and taking things really slow and deep. But it is up to you.
Q: What if I can't meet within 8 weeks? A: Email me—we can extend if you have genuine scheduling conflicts. I want you to get value, not feel rushed.
Q: Do you work with people outside Netherlands? A: Yes! Sessions are online (Google Meet). The workbook ships internationally.
Q: Can I buy the workbook without the session? Please email me and let me know why you’d like to do it this way.
Q: What's your background? Are you a certified coach? A: I'm not a certified coach—I'm someone who successfully made the pivot you're considering. 28 years of corporate career wrapped as a Marketing Director →strategic pivot across 5 years → floristry studio owner. I mentor from lived experience, not theory. On the other hand, I’ve been a senior management in various companies for quite some time. Mentoring has always been central to my work.
Q: What if I already know what I want to do, I just need help starting? A: Great! The workbook will confirm your direction, give you other details to think about and our session will focus entirely on designing your first realistic steps.
Q: What if I complete the workbook but still don't know what I want? A: That's okay—sometimes clarity comes from the CONVERSATION, not just the workbook. The session is where we connect the dots together. Come with your confusion; we'll work through it.
Grab My Personal Pivot as you reflect on 2025
Plan for an exciting year of pivot in 2026
My Personal Pivot Module 1 : Finding Your Direction (€79)
Beautifully workbook full of floral images + 1:1 mentoring session 60 min. + 60 days email access with me
Questions? Email me at info.flowerandflour@gmail.com