Change That Becomes An Opportunity
My Personal Pivot
My transition from 25+ years of corporate marketing to a floristry business has been a gradual yet intentional pivot that marks an important phase in my life.
Through my flower workshops, I met numerous people, both young and old, all frequently asking me these questions : “How did you make this change happen?”, “How did you know this was your thing?”
Many conversations about this topic would fill the flower studio. And it got me thinking - perhaps I can write about how anyone can proactively orchestrate and lead such a change.
My Personal Pivot : The Life Manual For Extracting Oppotunities Out Of Any Change is a book I wish I'd had when I was making my transition. It's a “self-reflection + execution guide” workbook designed to help you orchestrate change in terms of both how to think and what to do —whether that's a career change, a passion project, or renovating your house.
You can say that this is my ‘Merry Survival Guide’ that was developed out of multiple years of trial and error. Turning one’s passion into a business, while not easy, is a blessing
I am here to share my methods and impart every small and big wisdom that I’ve accummulated. So welcome to myt garden of pivot. Let’s start this jourmey.
What Would You Like To Offer The World?
The world we live in today demands more than just hard work. It requires us to take full ownership of our growth, our careers, and our happiness—and the agility to pivot whenever necessary.
Beyond mere survival, you must identify which parts of your unique experience and knowledge resonate with the world's needs, and then have the courage to bring them to light. Defining the change you desire and putting it into practice in real-time is no longer an option; it is the most essential life skill of our era.
Originally prepared as two separate volumes—1) Finding Your Direction and 2) The 9-Step Execution & Productization—I have now decided to integrate them into a single, comprehensive Master Edition.
Just a year ago, I believed that self-reflection and deep contemplation might be enough for some. But as we stand in 2026, the world has accelerated to a point where execution is non-negotiable.
As a result, this book has doubled in depth and size. It is now a complete system, designed to help you master both the 'art of thinking' and the 'discipline of doing' entirely on your own.
<My Personal Pivot> Look Inside The Book
-
![Content and intro pages of the book My Personal Pivot]()
Content Page
As we are talking about a big and important project, it is vital that dozens fo tasks happen in a logical order. The Content is based on this important factor. And, you are strong ly asked to follow the flow of the book, page by page.
-
![Book's first chapter 'Compass ; Finding your direction' from My Personal Pivot]()
Part 1 Compass : Sailling Towards My North Star
Having a clear sense of one’s North Star is not as easy as it sounds. And many of us have become accustomed to molding our desire according to the current trend or zeitgeist.
If we don’t base our direction on something that truly reflects who we are, you might easily sway to the direction of the wind. In this first half of the book, we aim to find your direction based on your inner desire, talent and goal. So that we have a concrete basis.
-
![Part 2 of the book My Personal Pivot that focuses on Execution]()
Part 2 Nine Maps : The Guide To Add Spring In My Steps
The 2nd half of the book is all about specific how-to’s when we get to execution. This part is inspired by my actual experience of renovating my 400 square meter garden on my own, how I’ve come to utilize social media and how I’ve expanded out to coaching.
I’ve turned the long journey of turning a hobby into a business into a 9-Step process with which any new and daunting inititive can be structured. With specific examples, this will be clear and easy for you to apply.
-
![9 Step process depicted in the book My Personal Pivot]()
Theory-Case Study - Application
Numerous case studies described here have all happened actually. In short, the book is a post-trial-and-error concentration of learning, wisdom and structuromg.
You can see that the core work for me has been reverse engineering my numerous thinking and doing processes into a universally applicable theroy and explanation.
This way, the book is highly DIY friendly as it is written like a manual.
Book & Coaching Program Reviews
Marina (41, Corporate professional exploring interior design)
“Loved this experience! The flow worked perfectly for me - the deep, progressively layered questions at the start drew out thoughts and memories I’d almost forgotten. It was a very enriching process, and some prompts took me several days to reflect on. The practical questions that came later helped put my “big dream” in context and showed me that working towards it is doable within my current lifestyle.
By the end of the booklet, I had a clear, realistic direction in my head. The in-person session with Sujin gave me extra confidence, and her practical ideas for next steps inspired me to take action. After the session, I felt energised - like I’d grown wings. Following Sujin’s advice, I seized the momentum and took my first step. I know change won’t happen overnight, but as Sujin writes in her booklet, “the seeds of pivot have been planted.”
Jin (28, Florist in Japan, preparing for a period in EU to study flowers)
"Through the 1:1 consultation, I was able to calmly organize the thoughts that had only been circling in my head. I used to think, 'I'll start running my own business once I’m fully prepared.. However, the session gave me the clues I needed to realize that starting right now would be immensely beneficial.
What impressed me most was how we reviewed my current 'safety nets' together. Sujin thoroughyl analyzed my situation and with this, my vague anxieties were significantly reduced.
The suggestion to 'experiment for just three months'—rather than waiting for perfect readiness—was a game-changer. I felt I could move forward without pressure when she told me that this wasn't a challenge where I had to prove a result, but simply an experiment.
This wasn't a consultation that forced an answer on me; instead, it encourged me to judge and act for myself. The summary sent after the session was incredibly helpful for looking at my situation objectively and remains a great reference for checking my direction. I highly recommend this to anyone hesitating about their career or life path, especially those who, like me, keep preparing because they feel 'the time isn't right yet.'"
Irene (29, Professional, considering career shift)
“The Self-Reflection Workbook is more than just a workbook — it’s like having a gentle, honest conversation with yourself about where you are and where you truly want to go.
What I appreciated most is how practical yet deeply reflective it is. Instead of throwing big motivational quotes at you, it guides you through clear exercises that help uncover what actually matters — your values, your habits, your environment, and your sense of purpose.
Each section builds naturally on the next, moving from self-awareness to intention and finally to action. I especially liked the prompts about identifying patterns that hold you back and the visualization exercises for imagining your “aligned life.”
It’s not an overnight fix, but if you take the time to work through it honestly, you’ll walk away with a clearer sense of direction, grounded goals, and a renewed belief that change is possible.
✨ A thoughtful and empowering guide for anyone who feels stuck, restless, or simply ready to live with more purpose
My Personal Pivot : Finding the Right Product
1. E-Book or Printed Book
This book is your ultimate 'Pivot Blueprint,' seamlessly integrating a compass and a map into one. Part 1 guides you to reset your life’s direction by identifying your core joys, while Part 2 provides a '9-Step Execution Strategy'—distilled from 30 years of marketing expertise—to transform your ideas into tangible business offers.
While the insights are profound, the true power of this work is unlocked through the printed edition. Engaging with a physical workbook allows you to step away from the digital noise and tangibly record your thoughts and action plans. This sensory experience stimulates the brain more effectively, turning abstract concepts into a muscle memory of execution. Having this workbook physically present on your desk serves as a constant anchor, transforming vague anxiety into a grounded, daily commitment to your next chapter.
2. Complete printed book + My personal advice
"Transforming Your Potential into Reality with 30 Years of Business Insight"
This premium package is designed for those who seek more than just advice—it is a comprehensive deep dive to audit your career and architect your next move.
Along with the printed edition of the My Personal Pivot workbook, you will receive two 60-minute strategic mentoring sessions directly with me. Leveraging my 30-year career as a global marketing director, I provide a sharp Assessment of your current position and offer actionable Advice rooted in extensive coaching experience.
We will engage in creative Brainstorming to expand your ideas into viable business offers, and I will facilitate strategic Connections based on my global insights to help open new doors.
Shorten years of trial and error into two powerful sessions. This is the fastest, most reliable shortcut to building your own 'garden' in the professional world.
3.Ask Me Anything: Your Personal Mentor, Coach, and Consultant
You don’t have to follow the workbook to meet me. Sometimes, a single, unfiltered conversation can spark a breakthrough that no curriculum can.
Whether you’re curious about the unvarnished reality of living in the Netherlands, the behind-the-scenes of my years as a Philips director, or a specific hurdle—be it tiny or towering—currently in your path, I am here for it. If you want to brainstorm with me, I am always up for it.
Use me as your mentor, your coach, or your strategic consultant. Whether you need to declutter your mind or simply borrow the perspective of someone who has walked the path before, I invite you to a space of radical honesty and insight. Let’s make every minute count.
My Philosophy in Mentoring & Coaching
"Only the change you embrace yourself can truly transform your life."
I believe that the deeper you recognize the need and importance of a change, the more significant that transformation can become. A change you haven't fully convinced yourself of is one you cannot sustain. Guided by this principle, my sessions focus on empowering you to arrive at your own realizations, ensuring that your next steps are decisions you find truly rational and convincing.
After every session, I provide a 'Personalized Pivot Report' via email, containing a structured summary of our discussion and my additional strategic advice.
I am here to be your pacemaker in the following areas:
Compassionate Objectivity: Learning to observe yourself with the objectivity of a third party, yet with deep trust and affection.
Strategic Prioritization: Logically analyzing your various ideas to determine which should be executed first.
Sustainable Momentum: Developing practical action ideas to maintain consistency and prevent procrastination.
Unshakable Inner Focus: Establishing your own standards so you remain unmoved by the opinions of others.
About Me - Sujin Kim
Born in Seoul, Korea.
After university, I found my career blooming in advertising field in Seoul.
Work then took me to Hong Kong and Singpore where my int’l career started.
My long time client Philips offered me to join the head office and I moved to NL in 2013.
Worked as Marketing Director until early 2022. By then my pivot has started already.
I started designing florals with fervor from 2020 and kept practicing for years without fail.
I gradually decreased my marketing work to freelance projects and gained flexibility
Simultaneously I expanded my floristry from hobby to side hustle to a business.
I learned to use dozens of platforms & apps as I needed to do everything DIY.
I am a 53 year old solo-preneur who has transitioned thoughtfully, strategically and seamlessly to my dream job as a floral artist while continuing to provide for my family.
And now, I feel fulfilled, grateful and excited that I can share my ways to help you.
FREQUENTLY ASKED QUESTIONS
Q: Is this like therapy? A: No. This isn't therapy or coaching for mental health. It's life direction guidance for people who are functional but feeling stuck or curious about change.
Q: What if I don't know what I want to pivot To yet? A: Perfect—that's exactly who this is for. The workbook helps you discover what you're drawn to. You don't need to know the destination; you just need to want to find it.
Q: Do you work with people outside Netherlands? A: Yes! Sessions are online (Google Meet). The workbook ships internationally.
Q: Can I buy the workbook without the session? Please email me and let me know why you’d like to do it this way.
Q: What's your background? Are you a certified coach? A: I'm not a certified coach—I'm someone who successfully made the pivot you're considering. 28 years of corporate career wrapped as a Marketing Director →strategic pivot across 5 years → floristry studio owner. I mentor from lived experience, not theory. On the other hand, I’ve been a senior management in various companies for quite some time. Mentoring has always been central to my work.
Q: What if I already know what I want to do, I just need help starting? A: Great! The workbook has a rigorous execution section. So by getting the book, you have a great tool. But you can also book a session with me first. And I can recommend a path for you.
Q: What if I complete the workbook but still don't know what I want? A: That's okay—sometimes clarity comes from the CONVERSATION, not just the workbook. The session is where we connect the dots together. Come with your confusion; we'll work through it.
