Change That Becomes An Opportunity
My Personal Pivot
The Pivot Direction Club for October 2026 is now ready for registration
Being employed by a corporate global brand no longer guarantees the decade-long stability it once did.
Burnout rates are at record highs across industries—and deep down, you’ve likely felt the weight of it, too.
You’ve also heard that quiet internal voice asking, "Is this really it?" for some time now.
Pivoting isn’t about recklessly abandoning your experience to leap into the unknown.
The Pivot Direction Club helps you build a bridge toward your next chapter—allowing you to explore new paths without disrupting your income or current career.
Through a 4-stage framework, we guide you to clarify your true direction and set you up with the mindset, positioning, and tools to act.
In just a few hours a week, you can replace paralysis with a low-risk, highly strategic roadmap.
My transition from 25+ years of corporate marketing to a floristry business has been a gradual yet intentional pivot that marks an important phase in my life.
Through my flower workshops, I met numerous people, both young and old, all frequently asking me these questions : “How did you make this change happen?”, “How did you know this was your thing?”
My Personal Pivot is a “self-reflection + execution guide” workbook designed to help you orchestrate change in both how to think and what to do —whether that's a career change or pursuing a life-changing project.
I am here to share my methods and impart every small and big wisdom that I’ve accummulated. So welcome to my garden of pivot.
A Workbook to Excavate Your Talent and Potential
The world today demands more than just hard work. It requires us to take full ownership of our growth, our careers, and our happiness—and the agility to pivot whenever necessary.
Beyond mere survival, you must identify which parts of your unique experience and knowledge resonate with the world's needs, and then have the courage to bring them to light. Defining the change you desire and putting it into practice in real-time is no longer an option; it is the most essential life skill of our era.
Originally prepared as two separate volumes—1) Finding Your Direction and 2) The 9-Step Execution —I have now decided to integrate them into a single, comprehensive Master Edition.
<My Personal Pivot> Look Inside The Book
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![Content and intro pages of the book My Personal Pivot]()
Content Page
From finding your ‘it’ project to materializing that into life, the book covers what normally takes years to do into a manageable bite-sized chunks in a compact volume.
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![Book's first chapter 'Compass ; Finding your direction' from My Personal Pivot]()
Part 1 Compass : Sailling Towards My North Star
Having a clear sense of one’s North Star is not as easy as it sounds. In this first half of the book, we aim to find your direction based on your inner desire, talent and goal. So that we have a concrete basis.
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![Part 2 of the book My Personal Pivot that focuses on Execution]()
Part 2 Nine Maps : The Guide To Add Spring In My Steps
The 2nd half of the book is all about specific how-to’s when we get to execution. This part is inspired by my actual experience of renovating my 400 square meter garden on my own, how I’ve come to utilize social media and how I’ve expanded out to coaching.
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![9 Step process depicted in the book My Personal Pivot]()
Theory-Case Study - Application
The book is a post-trial-and-error record of learning. Thus, it is highly DIY friendly as it is written like a manual.
My Personal Pivot : Finding the Right Product
E-Book or Printed Book
DIY Guide : With this book, you will start to see your own talents and skills with a fresh new perspective. They are not ordinary or insignificant. Combined with your unique personality and experience, they can establish a distinct personal brand.
While both versions are exactly the same in content, the printed edition makes it easy to write down your ideas and thoughts.
The complete and integrated book now has two parts. First part, all about finding your North Star and to clearly define the direction towards which you will start to move. Second part, the 9-step process will see to you experiencing the full cycle of a big scale execution. We are entering an era of execution. Finding the North Star without the detailed execution planning and guide would no longer be fit for the world we live in today. And with this combination, the book is now fully DIY friendly. And the 1:1 mentoring session is now optional.
This book is your ultimate 'Pivot Blueprint,' seamlessly integrating a compass and a map into one. Part 1 guides you to reset your life’s direction by identifying your core joys, while Part 2 provides a '9 Step Execution Strategy', distilled from 30 years of marketing expertise to transform your ideas into tangible business offers.
While the insights are profound, the true power of this work is unlocked through the printed edition. Engaging with a physical workbook allows you to step away from the digital noise and tangibly record your thoughts and action plans. This sensory experience stimulates the brain more effectively, turning abstract concepts into a muscle memory of execution. Having this workbook physically present on your desk serves as a constant anchor, transforming vague anxiety into a grounded, daily commitment to your next chapter
This 4-week program is designed to help you build an undeniable inner compass, eliminating self-doubt so you can step into the execution phase with total confidence.
(Starting from Oct. 7 via pre-recorded videos and materials mainly + Whatsapp group for community-style communication)
Cohort Size
Strictly limited to under 15 participants per cohort
Why small-group? This isn't a passive video course. Weekly actionable assignments, group Q&A, and high-accountability peer momentum are at the heart of this experience. Keeping the group intimate ensures high-touch mentor feedback while creating a powerful, supportive community.
What’s Included
The Full Master Guide & Workbook: A complete PDF copy of My Personal PIvot along with weekly step-by-step actionable workbooks.
Weekly Hybrid Learning Sessions (60–90 mins): A blend of core pre-recorded training modules and interactive live sessions featuring Q&A and direct feedback.
Private Community Access (WhatsApp): Dedicated space for daily assignment check-ins, peer accountability, and ongoing asynchronous Q&A support.
Finding My Direction : 4 Week Pivot Journey
Oct. 2026. Every Week x 4
"Why am I pivoting, where am I heading, and what unique assets am I bringing to the table?
This 4-week program is designed to help you build an undeniable inner compass, eliminating self-doubt so you can step into the execution phase with total confidence.
Cohort Size
Strictly limited to 10–15 participants per cohort
What’s Included
The Full Master Guide & Workbook: A complete PDF copy of My Personal Pivot along with weekly step-by-step actionable instructions.
Weekly Hybrid Learning Sessions (60–90 mins): A blend of core pre-recorded training modules and interactive live sessions featuring Hot-Seat Q&A and direct feedback.
Private Community Access (Discord / WhatsApp): Dedicated space for daily assignment check-ins, peer accountability, and ongoing Q&A support.
Best for: Building your personal compass or turning an existing creative idea into an actionable, market-ready roadmap.
Includes:
3 x 60-minute private video sessions (Scheduled bi-weekly or monthly at your pace)
Full review of your materials (Your diagnostic workbook, offer ideas, or brand copy)
Asynchronous Voice & Text Support between sessions via WhatsApp/Voxer for ongoing feedback
Custom Action Roadmap delivered after each call
Investment: €360 (or 2 monthly installments of €185)
1:1 Coaching Session (3 × 60 min sessions)
Best for: Building your personal compass or turning an existing creative idea into an actionable, market-ready roadmap.
Includes:
3 x 60-minute private video sessions (Scheduled bi-weekly or monthly at your pace)
Full review of your materials (Your diagnostic workbook, offer ideas, or brand copy)
Asynchronous Voice & Text Support between sessions via WhatsApp/Voxer for ongoing feedback
Custom Action Roadmap delivered after each call
Book & Coaching Program Reviews
Marina (41, Corporate professional exploring interior design)
“Loved this experience! The flow worked perfectly for me - the deep, progressively layered questions at the start drew out thoughts and memories I’d almost forgotten. It was a very enriching process.
By the end of the booklet, I had a clear, realistic direction in my head. The in-person session with Sujin gave me extra confidence, and her practical ideas for next steps inspired me to take action.”
Jin (28, Florist in Japan, preparing for a period in EU to study flowers)
“ I used to think, 'I'll start running my own business once I’m fully prepared.. ‘However, the session gave me the clues I needed to realize that starting right now would be immensely beneficial.
What impressed me most was how Sujin reviewed my current 'safety nets' and thoroughyl analyzed my situation and with this, my vague anxieties were significantly reduced.
The suggestion to 'experiment for just three months'—rather than waiting for perfect readiness—was a game-changer. I felt I could move forward without pressure when she told me that this wasn't a challenge where I had to prove a result, but simply an experiment.'"
Irene (29, Professional, considering career shift)
“The Self-Reflection Workbook is more than just a workbook — it’s like having a gentle, honest conversation with yourself about where you are and where you truly want to go.
What I appreciated most is how practical yet deeply reflective it is. Instead of throwing big motivational quotes at you, it guides you through clear exercises that help uncover what actually matters — your values, your habits, your environment, and your sense of purpose.”
My Philosophy in Mentoring & Coaching
I am here to be your pacemaker in the following areas:
Compassionate Objectivity: I observe with the objectivity of a third party, yet with deep trust and affection.
Strategic Prioritization: I analyze your various ideas to determine which should be executed first.
Sustainable Momentum: I provide practical action ideas to prevent procrastination and hesitation
Unshakable Inner Focus: I help instill in you, your own standards so you remain unmoved by the opinions of others.
About Me - Sujin Kim
Born in Seoul, Korea.
After university, I found my career blooming in marketing and advertising field.
Work then took me to Hong Kong and Singpore where my int’l career started.
Worked as Marketing Director in NL until early 2022. By then my pivot has started already.
I started designing florals with fervor from 2021 and kept practicing for years without fail.
I gradually decreased my marketing work to freelance projects and gained flexibility.
Simultaneously I expanded my floristry from hobby to side hustle to a business.
I learned to use dozens of platforms & apps as I needed to do everything DIY.
I am a 54 year old solo-preneur who has transitioned thoughtfully, strategically and seamlessly.
Now I enjoy my dream job as a floral artist while continuing to provide for my family.
FREQUENTLY ASKED QUESTIONS
Q: Is this like therapy? A: No. This isn't therapy or coaching for mental health. It's life direction guidance for people who are functional but feeling stuck or curious about change.
Q: What if I don't know what I want to pivot to yet? A: Perfect—that's exactly who this is for. The workbook helps you discover what you're drawn to. You don't need to know the destination; you just need to want to find it.
Q: Do you work with people outside Netherlands? A: Yes! Sessions are online (Google Meet). The workbook ships internationally.
Q: What if I already know what I want to do, I just need help starting? A: Great! The workbook has a rigorous execution section. So by getting the book, you have a great tool. But you can also book a session with me first. And I can recommend a path for you.
Q: What if I complete the workbook but still don't know what I want? A: That's okay—sometimes clarity comes from the CONVERSATION, not just the workbook. The session is where we connect the dots together. Come with your confusion; we'll work through it.
