Dutch still-life inspired florals meet Korean hospitality
Dutch Flower Experience :
A Masterclass in Abundance
An Invitation to Pause and Create.
This is more than a workshop; it is a creative sabbatical designed for those who seek beauty, depth, and a moment of true transition. Whether you are joining us for the Spring Awakening or the Van Gogh-inpired Monochromatic Series, your place at the table awaits.
First of all, you will be treated with the beauty of Dutch flowers in the biggest tulip garden or through famous Dutch paintings. And arrange with the most varied, fresh and robust flowers with me. Second, You will be served authentic home-made Korean lunch and be introduced to Korean popular dish that are taking the culinary world by strom. Furthermore, we will chat about whether a personal branding can be a possibility for you - as I share my pivot that has transformed my life.
This is a cultural, floral and explorative day folded into a well-organized full-day program. Discover how the Dutch flowersseeped into its culture. And take a peek at how an ex-corporate Korean expat found a perfect home where the garden and its flowers become both her source of inspiration and business.
This full day program includes inspirational day trip, Dutch flower picking, floral designing session and home-cooked Korean food.
Theme I : The Spring Awakening (April 1 – 17)
Experience the Dutch "Flower Mania" in its most refined form
We study the vividness of Keukenhof’s peak blooms to create a lush, spilling arrangement that captures the raw energy of spring.
A day of artistic overflow and chasing your pivot dream, balanced by a grounding Korean soul-food lunch.
Visit to Keukenhof
Flower picking
Flower arranging in the studio
Home made Korean lunch
Pivot dialogue : Your hidden talent
Theme 2 : Van Gogh Inspiration (Mar 20 – May 17)
Deep-dive in monochromatic Yellow through the Van Gogh Special Exhibition
An immersive study in monochromatic yellow and translating that into floral design.
Exploring light, texture and the play of a single hue through the lens of a Dutch master (and many others)
Discover ways to find your strength and zero on it (like Van Gogh’s yellow color) in the Pivot dialogue.
*Last minute booking can lead to ticket unavailability of the special exhibition. In this case, we will tour the permanent collection of Van Gogh.
Visit to Van Gogh Museum
Special exhibition in Yellow
Flower arranging in the studio
Home made Korean lunch
Pivot dialogue : How to focus on my strength
Theme 3 : The Midsummer Garden (June 5 – July 17)
The Dutch summer abundance at its peak. This is when we focus on florals.
The summer in the Netherlands is a paradise for garden and flower lovers - time to enjoy the abundance at its peak!
We will take advantage of this season and create TWO stunning arrangements using flowers from organic, natural gardens.
Immerse in full-day floral experience in the midst of bird song and explore how you can start your own personal branding!
A picking garden excursion
Explore the garden stylecenterpiece
Tie the most lush bouquet
Home made Korean lunch
Pivot dialogue : Personal branding
What is Included:
Personal Transport: I take you to and from the studio to the day’s destination(s).
Curated Inspiration: Entry tickets to Keukenhof (incl. field cutting) or the Van Gogh Museum.
Gourmet Korean Hospitality: A multi-course, home-cooked Korean lunch and traditional dessert.
The Masterclass: All premium Dutch blooms and vessels to create a lush, "spilling" Dutch Still-Life arrangement to take home.
The Pivot Package: A guided discussion on personal branding and life design along with my book <My Personal Pivot>.
Your Personal Photo Album : Beautiful photos and video clips taken during the day that’s perfect for you to create reels with.
Special Surprise Gift : It could be a set of floral photograph cards or Flower & Flour T-shirt. Let’s see which surprise you will receive!
This is a day of so much take-away’s for you.
Limited to max. four guests, this immersive experience is designed for those who wish to combine the iconic sights of the Netherlands with the soulful artistry of floral design and the clarity of a life-design dialogue.
We will start the day at 9:00 in my studio in Heemstede.
10:00: Keukenhof Immersion & Tulip Field Cutting. (Or Van Gogh Museum visit)
13:00: Gourmet Korean Lunch in the Studio.
14:00: Lush Dutch Still-Life Masterclass.
16:30: The Pivot Dialogue and the book : Creative Brand & Life Design.
18:00: Farewell.
*Schedule can vary based on the local situation
**During the Midsummer Garden period, we will arrange one in the AM and one in the PM.
1) Choose from fixed dates :
April 8 & 15 for Theme 1 “Spring Awakening”
March 26 , May 8 & 14 for Theme 2 “Van Gogh Inspiration”
June 12, 25 & July 8 for Theme 3 “Midsummer Garden Celebration”
How to reserve your spot
2) Request for a private experience for
customization and extra service :
Private experience can be flexibly adjusted in terms of the date, itinerary, the type of flower arrangement and the focus of the day. Even the menu can be adjusted if the chef is upto the challenge.
Additional pick-up and drop-off service also availble and big group sessions can be arranged.
Please fill the form and let us know what you need. We will accommodate.
Frequently Asked Questions & Studio Policies
1. What is the quality and reputation of your workshops?
I take immense pride in the experience I provide. Flower and Flour maintains a near-perfect reputation, with over 50 five-star Google Reviews and only one four-star review. My goal is to exceed your expectations through artistry, education, and genuine hospitality. You can view my floral style and design philosophy on Instagram @flowerandflour.nl.
2. Who is this experience designed for?
This is for the traveler who seeks more than a standard tour. If you desire a "dream-like" day of Dutch flowers, hands-on creativity, and deep cultural enrichment, this is for you. It is a day of being fully taken care of—from the curated field visits to a gourmet lunch—allowing you to simply arrive and be inspired.
3. What is the difference between Fixed Dates and Private Commissions?
Fixed-Date Masterclasses: You will join other participants (maximum 4 guests total). These sessions are cozy, friendly, and a wonderful way to meet like-minded peers in a beautiful setting.
Private Commissions: These are bespoke days reserved exclusively for your party (1–4 guests), allowing for a more personalized "Pivot" dialogue and tailored logistics.
4. Can you accommodate larger groups?
The studio sessions are limited to 4 guests to maintain intimacy. However, for larger corporate retreats or private groups, I can arrange for a beautiful external venue. Please submit a request via the Private Commission form to discuss a larger-scale event.
5. Do you offer travel or accommodation services?
While I do not handle hotel or flight bookings, I am happy to help you fall in love with my local area. If you wish to stay in the charming Haarlem or Heemstede area, I can provide a list of my favorite local recommendations to enhance your stay.
6. How do I secure my booking?
To hold your date and allow me to begin the curation of your materials (museum tickets, seasonal blooms, and gourmet ingredients), 100% prepayment is required at the time of booking.
7. What is your cancellation and refund policy?
Because this is a full-day program involving significant preparation and perishable items, we adhere to the following:
Cancellations 4–6 weeks prior: 50% refund.
Cancellations within 4 weeks of the date: Non-refundable.
Note: As these sessions are often booked months in advance, a cancellation within the 4-week window typically results in a loss of business that cannot be recovered. We highly recommend travel insurance.
8. What if the host has to cancel?
In the unlikely event that the program cannot proceed as planned due to a reason on my side, you will receive a 100% full refund immediately.